Posted by Leonard Steinberg of Urban Compass on August 6th, 2014

Its annoying to me how some people in our industry are fueling a bubble when a bubble could easily be avoided: I am calling it BUBBLINGO…..the language that causes bubbles. One example: “So a very similar building next door to ours sold units for $ 2,500/sf last week? Great! Lets price OUR units at $ 3,500/sf!” That is BUBBLINGO and those who speak that language may regret doing so.