Posted on August 21st, 2011

The new EQUITY/Sam Zell rental building at 500 West 23rd Street may be bringing a worthy counter-balance to its rather mundane architecture to the West Chelsea neighborhood: rumor on the street is the ‘ultimate gourmet market’ Citarella may be the new street level retail tenant. With 5 locations currently in Manhattan and the Hampton’s, Citarella would certainly be a very welcome addition to the neighborhood, prefectly positioned amongst hundreds of brand new high end condominiums whose owners would certainly be thrilled with an alternative to the insultingly dirty, over-priced Gristede’s located on Tenth Avenue and 24th Street. This location would benefit equally by the thousands of visitors drawn to the Highline Park: a prime entrance is located in front of 500 West 23rd Street…..add to this the throngs of locals and tourists headed towards Chelsea Piers and the Hudson River Park.

Leonard Steinberg says: “Lets hope this rumor is indeed true: it would be great for this neighborhood!”