Posted by Leonard Steinberg on February 1st, 2011

After attending the launch to-day of AVENUES, the new private school scheduled to open in September 2012 in West Chelsea on Tenth Avenue at 25th Street, I realized a new breed of global wealthy is emerging: The MEGA-CLASS.

The MEGA CLASS is a group of very wealthy people who are not entirely committed to one city on this earth, but rather exist with a more global eye. They venture from continent to continent wherever the best opportunities exist. AVENUES is a school that will cater to this class, by providing schooling for their kids consistent from Asia to Europe to the USA, located in the MEGA CITIES, New York, Beijing, London, etc. These kids will be educated to become the next generation’s leaders, with a more advanced academic program that insists on all students speaking more than one language, with a second language being either Chinese or Spanish…..preferably both if they want to compete in the new world order approaching.  The traditional upper class tradition of learning French is not in the cards for the MEGA CLASS.

The MEGA CLASS are primarily attracted to world centers, and a city like New York qualifies. Did you know that the largest growth demographic in New York is kids under 5 years of age. These kids will need solid educations and more, quality schools to cater to them. AVENUE’s will cater to these kids. As these mega cities develop, so too will these city’s needs for very high end real estate. We see a potential for high end rental buildings too, although the super-wealthy do not like renting as the quality is too mediocre. The consistency of quality in buildings from city to city will be important. Developers take note.